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November 30 Do People Know Exactly What Event Management and Event Marketing Is The answer is No….As nowadays any Tom, Dick or Harry has an event management company without knowing the A B C of event management. Event Management is principles and practices associated with planning, managing and staging special events. There are a lot of important components like stage and logistic management, marketing, promotion, event evaluation and event reporting which lead to a successful event. Now event management and event marketing are two sides of the same coin. Event management can’t go without event marketing, so any company or individual doing event management should think about marketing these events first. Any event management or marketing company or individual has to ensure success for which they are working. The event management company will work closely with the person for whom they are doing event management for as an extension of his team, providing the focus needed to manage each complex element of the event management process, leaving him free to concentrate on his core responsibilities. We can categorize events as national events, social events and personal events. Social events: consists of award functions, fashion shows, musical shows etc. Personal events: are marriage functions, birthday parties or any personal celebrations. National events: like Republic Day and Independence Day, they are considered to be very important events. Conducting an event is not an overnight job. These events required proper planning and depth. An expert event manager or organizer has to start the work of organizing event few months earlier. Firstly an expert planner will think of sponsors to conduct the shows. To be very clear, national and personal events do not need marketing, but for social events like award functions, fashion shows etc. proper sponsors, advertisement and of course marketing are required. Initial step to organize any event is to divide it into different parts. 1- In first part there will be a team of skilled marketing people, who could find good sponsors for the show. Advertisement is also a basic need for the success of an event. 2- Secondly, a group of people works on the venue where the show is to be conducted. The venue, day date and time are equally important factors, as such the place where event is to be conducted should be suitable for the public and even the day and time when the event is going to take place. 3- In the third part the important thing is practice of the show. The other expert group of people works upon the costumes, type of sub events like singing, dancing etc. of the participants. They conduct rehearsal again and again for the success of the show. 4- Fourth part is the selling of tickets in the public and of course the planning of proper security services. It is very necessary to be able control the whole crowd. Lastly, when all these important functions get clicked together, a successful grand event is organized. In short, to make any event successful the most important thing is planning, and the other step is to follow up accordingly to the plans i.e. e hard work and keen efforts. Do Not Overlook the Marketing Power of Craigs List I was never so shocked when I discovered the marketing power of Craigs List. Under the LEGAL JOBS category of Columbus, Ohio I posted the following: Title: Seeking Bankruptcy Attorneys Posting: Certified Paralegal and Bankruptcy Specialist is seeking to form alliances with one or more bankruptcy attorneys who enjoy working on the debtor side of bankruptcy law. I have 31 years experience in the legal field (1977) and have personally built several bankruptcy practices from the ground up for attorneys out of state. Being in the Columbus, Ohio area, I would like to work side-by-side with one or more attorneys in building a highly profitable debtor bankruptcy practice. I have all the skills and marketing knowledge, I just need the attorney. Contact Victoria Ring personally at 614-875-4496 Compensation: More than $500 per hour Less than 24 hours after posting this announcement (which did not cost me one penny), I received a call from an attorney on my cell phone. I called and left him a message but he did not call me back. About three days later I received another call from a Columbus, Ohio attorney but he also did not return my call either. At the time I thought that Craigs List was not going to produce any results. But it did not matter because I had no money invested anyway. However, one week later I received a call from an attorney who was so excited about talking to me that he asked if I could be at his office in an hour. I explained that I would not have time to put on office attire and he said, "I don't care. Come in your bath robe. I need to speak with you immediately." So I dropped everything I was doing and drove to his office. (I had on my blue jeans of course.) When I got there I met a very kind and compassionate young attorney who had never worked in bankruptcy law before. I thought to myself, "This is going to take some time because I will have to train the attorney plus build him a practice." But within a few minutes I found out this was not going to be the case at all. Instead, I had stumbled into a gold mine. After being seated in the young attorney's office and after 2 or 3 minutes of "chit chat" in walked an attorney in my age group (50-60 range,) He had worked in debtor bankruptcy for 25 years and we both knew many of the same people. The experienced attorney said he was tired of working in bankruptcy and wanted to set up the young attorney in his own practice. He said he was receiving 10-15 referrals (new bankruptcy filings) every day because the world of bankruptcy is getting ready to boom. I agreed with him. Inside Scoop for Virtual Assistants: Due to the increasing amount of foreclosures as well as the increase in gas prices, millions of people are moving from their homes. They are moving either due to a foreclosure or to be closer to work and cut down on their gasoline usage. However, people normally move during the summer months (May, June, July and August) when their children are out of school. So this summer (2008) should be a record year for bankruptcy filings due to the foreclosures and rising costs that force people into bankruptcy. Therefore, make sure you have the skills and knowledge to provide the much needed services of preparing Chapter 7 and Chapter 13 bankruptcy petitions. I cannot stress enough how rare this skill is. And the more you work in the bankruptcy field, the more you will realize this fact. Needless to say, I got the job. I now work virtually for a young attorney here in the Columbus, Ohio area. I decided to do my own client intake interviews because I can get more detailed information about a case when I am sitting face to face with the clients. I also have been promised 50-60 bankruptcy petitions per month - about $15,000 and the amount could quickly grow. This will allow me to hire people and give jobs to people who truly need it. Additionally, the attorneys were both so happy about finding someone with my skills that they asked me to work for them exclusively. I said, "If you can keep me busy and at this level of income, I will not seek work from another attorney in the Columbus, Ohio area. However, I will still travel and set up attorneys in their bankruptcy practice because I enjoy doing this." They saw no problem with this arrangement. Now tell me - who do you know who is out there looking for a job that can walk into an attorneys office and within 30 minutes receive: (1) A job paying a minimum salary of $180,000 per year; (2) An office of their own to conduct client interviews; (3) The ability to work from home; (4) The ability to name their own terms? Not many people. But YOU can do the same thing that I did. It may take some practice and you may make a few mistakes in the process, but I assure you - the SKILLS you have preparing Chapter 7 and Chapter 13 petitions is in high demand. I am living proof of it. I urge you to go to http://craigslist.org/, sign up for an account and start posting free ads to the legal categories in your city and state, surrounding areas, or even other city and states 3,000 miles from you. It doesn't matter where you live or where the attorney's office is located. Your skills are in high demand and if you believe that with all your heart, you can and will succeed. Do I Really Need A Business License And Tax ID I've gotten quite a few emails recently from ebusiness owners who seem to think that just because their business is conducted online or from the comfort of home that the rules and regulations that govern brick and mortar businesses do not apply to them. The ebusiness questions I get most often do not involve building websites or conducting ecommerce. They are more what I call the "Do I Really Have To" line of questions, such as: "Do I really have to get a business license?" "Do I really have to get a tax ID number?" "Do I really have to pay taxes on income from my website?" Yes, yes, and yes. Do I really have to get a business license? This is one requirement that many ebusiness entrepreneurs think they can skirt because they don't have a brick and mortar establishment. Sorry Charlie. Operating an ebusiness out of your office or out of your home does not get you off the hook when it comes to licensing. Depending on your location you may need a city and county license. Luckily, such licenses are relatively easy to obtain and are not expensive. For local licensing requirements, contact your city or county government offices. Home businesses are also subject to zoning laws that regulate how property can be used and may restrict various activities. You should check local zoning requirements and property covenants. You can find this information at the court house or by calling your local license department. Legalities aside, the best reason to get a business license is it allows you to set up a business bank account using what's called a DBA. "DBA" stands for "doing business as." A DBA is another name that you use in the operation of your business instead of your personal name. For example your name might be Joe Jones, but you might use "Jones Internet Services" as your business name. Having a business license will enable you to set up a business account and get checks printed with your business name, giving you that all important air of professionalism that many ebusinesses lack. Do I really have to get a tax ID number? Online companies with a physical presence, or nexus, in a state are required to collect and report taxes on sales of taxable goods made to customers living within that same state. For example, if your online business is based in California, you must collect and report sales tax derived from fellow Californians making purchases on your site. For this reason you will be required to have a tax ID number if you're selling taxable goods (most services are not taxed). Getting a tax ID number is usually a simple process of filling out a form and paying a nominal fee. You will file quarterly reports and remit any sales tax that is due. One word of warning: many entrepreneurs have gotten themselves into deep trouble because they saw fit to spend the sales tax they had collected instead of sending it to Uncle Sam. This can mean death to your business and jail time for you. Many times this mistake is innocently made when a business owner comingles funds collected as sales tax with their normal business checking account. Open a separate bank account and deposit sales tax monies into the account and do not touch it until the time comes to send the money in with the quarterly report. Do I really have to pay taxes on income from my website? We've talked about this before and the answer is still the same: Just because your income is derived from an ebusiness does not mean that the income is not taxable. It's not manna from Heaven. It's income so report it. The point to remember is this: the "e" on the front of "e-business" does not stand for "exempt." In the eyes of the law your ebusiness is susceptible to the same laws and regulations that govern the corner mom and pop, so make sure you conduct your business as such. Do I Need a Virtual Assistant International virtual staffing agency, Team Double-ClickSM frequently replies to beleaguered prospective clients who ask, “Do I Need a Virtual Assistant?” Gayle and Jim Buske, founders, CEO and CFO, respectively, offer a remarkably straightforward means to answer this critical question. Team Double-Click’s recent unveiling of the company’s easy-to-navigate website offers a self-administered quiz entitled, “Fast Quiz: Do I need a virtual assistant?” Within five minutes, future clients can determine whether internet-based professionals, who provide virtual administrative, marketing and sales support, can indeed contribute to an entrepreneur’s emerging or existing business plan. Answering a series of nine thought-provoking questions; one for example, “How often do you work additional hours in the evenings or on weekends just to stay on top of administrative tasks?” business owners select one multiple choice answer; each assigned an individual point value. Upon completion of all nine questions the allotted points are tallied to determine if a virtual assistant can or cannot be a useful team member to assist in the growth of a future client’s particular business. If determined that a virtual assistant is needed, the quiz further clarifies a recommended number of hours an assistant can be contracted to relieve a business owner of any routine responsibilities, project work and/or on-going; albeit important, time-consuming tasks. Another challenging quiz question presented on the website is, “Do your phones go unanswered because you are often out of the office or busy on another line?” This particular question frequently leaves the small business owner wondering how much revenue is truly lost when potentially important telephone calls remain unanswered. Additionally, Team Double-Click’s all-inclusive website offers a myriad of other customized virtual office assistant solutions for the entrepreneur. Targeting small business owners, real estate brokers, investors, and agents, visitors to the site can view a task list that a contracted virtual assistant can accomplish in their specified industry. In a 2006 interview with Kendra Todd, winner of NBC’s “The Apprentice Season 3”, hosted by Gayle Buske, Todd was asked to explain how she eventually determined that Team Double-ClickSM virtual assistants would add value to her rising real estate empire. Todd explained that as her business grew, a business partner eventually approached her and said, “Kendra, you can’t do it all, and you need a virtual assistant”. Todd added, “I have a very large database with lots of people – a couple thousand people in my database. It is important for any successful business owner to keep in touch with their clients, and email and ezines are a wonderful way to do that.” Todd continued, “It’s hard to pick up a phone and call several thousand people and say, ‘Hello, how are you doing?’ but there are some wonderful virtual ways in which to have an intimate relationship with your customers, and so that was one of the reasons why I really needed to get a virtual assistant.” Todd has built her real estate team based on the premise that she, “…just want[s] the best people at what they do, regardless of where they are [virtually].” Business owners and entrepreneurs can now determine within a few minutes if a virtual assistant can be a viable addition to a client’s organization and, if so, through the use of Team Double-Click’s virtual staffing solutions website customized tools are available to effortlessly assemble a dynamic virtual team. Do I Enjoy My Online Home Marketing Business? If you’re thinking of starting your own online home marketing business make sure you start something that you will enjoy. This is really just common sense and would apply to many things in life both online and offline. However, often people associate an online business with “easy money” or “quick success”. In reality, very few online businesses are this kind (at least none that I’ve found). So what does enjoyment have to do with this? Most people starting a home business do not realize how much time is going to be required. It may not be a lot at first, but it needs to be consistent probably even daily. Committing this amount of time to something you have no interest in is not going to last very long. Something other than money needs to keep you interested and motivated. Money is certainly a factor, but should not be the only satisfaction. Since an online business requires a computer you first need to decide if you enjoy using a computer. Now granted, computers have become a necessary part of most people’s lives - everybody uses them. A home business however requires hours of time working with a computer. “Strange” problems while emailing and clicking websites, working with multiple windows, and so forth are part of normal procedures. Secondly, the process of internet marketing requires a set of skills that you will need to develop. Most people starting out do not have all of these skills. That doesn’t matter; most people can acquire these skills. You just need to enjoy stretching yourself and learning new things. You may not do them right the first time but perseverance will help perfect them. An ability to grow in this area is a requirement. There are many “help” books, materials and online tutorials available to help you. If you’re initially skeptical about spending money online for these resources many, if not all, bookstores and libraries will have the tools needed to assist you in learning how to develop these skills. Finally, the product or service itself that you are marketing needs to interest you. If it is something that you do not believe in or recommend then find something else. Yes, which products that generate the most money will get more of your attention, but if multiple products result in similar earnings you will focus on the one you are most interested in. If you think that maybe starting an online marketing business is for you, then start with a well established organization which has other people available to assist you. This will help you to grow and learn various marketing techniques. An online home business can be a rewarding experience, both financially and other. 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